In this conversation, we delve into the complexities of the LeBron James era with the Los Angeles Lakers, discussing the dynamics of team management, the impact of key figures like Magic Johnson and Rob Pelinka, and the challenges faced by players such as Russell Westbrook. We also reflected on the broader implications for the NBA providing insights into organizational behavior and the intersection of sports and narrative control. Then we asked him for his take on the Sixers having written the original book on the process.