In this conversation, Don Costanti discusses his extensive experience in sports event presentation and the insights he shares in his new book, 'Beyond the Scoreboard.' He emphasizes the importance of creating engaging experiences for fans, balancing entertainment with the integrity of the sport, and the evolving role of technology in enhancing fan engagement. Costanti also addresses the challenges faced in event production, including managing different philosophies among stakeholders and the need for constant iteration based on audience feedback.